The famous American rapper, media personality, actor, songwriter, and businessman Snoop Dogg has announced he has partnered with the non-fungible token (NFT) metaverse project called The Sandbox. Sandbox is a gaming ecosystem where people can create, share and monetize NFTs and gaming experiences on Ethereum (ETH). Snoop Dogg has been a crypto whale for many years.
Snoop will be recreating his mansion in the Sandbox metaverse.
Snoop Dogg is taking the NFT game further, and the partnership with Sandbox means that the black American rapper will be recreating his mansion in the Sandbox metaverse. It means that players will be able to experience Snoop parties and concerts and even play the role of Snoop Dogg himself. Furthermore, Doggfather is launching an NFT collection and a limited ‘Snoop Dogg Private Party Pass.’ Several artists are now turning to NFTs to reach their audience in a new way. Earlier, Snoop had released an album and got paid in crypto.
The American rapper is looking to connect with fans in a new way.
“We are building the future of entertainment where everyone will enjoy creating and sharing their very own virtual experiences,” Arthur Madrid, the CEO and co-founder of the Sandbox virtual said, “The Sandbox is bringing iconic culture with Snoop Dogg and enhancing it through innovation with NFTs and virtual experiences. Snoop’s LAND is decentralized; 100% owned by him to develop through his creative genius.” “I’m always on the lookout for new ways of connecting with fans, and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops, and exclusive concerts,” the American pop star said.