American singer John Legend launches a new NFT platform for musicians and other artists.

The famous American singer-songwriter John Legend is solidifying his position among the ranks of celebrities flocking to the world of nonfungible tokens (NFTs), helping to launch a new NFT platform for fellow musicians and other entertainers. The NFT platform called OurSong will allow artists to tokenize and sell their work, awarding buyers with privileges like access to unreleased music and private chatrooms.

 

John Legend will act as Chief Impact Officer of the NFT platform. 

“Everyone can now turn stories, music, photography, and any kind of art into NFT trading cards called Vibes,” the NFT platform noted. “Vibes will allow you to unlock exclusive updates and access private chat communities where you can meet like-minded others.” John Legend will act as Chief Impact Officer, tasked with attracting up-and-coming artists and their fan bases. In an interview with Bloomberg, Legend said that although he spends most of his mental energy thinking about music, he hopes the platform will help to connect people. “When I think about what I want to do, I try to get involved with projects that I think will make the world more connected.”

 

KBOX’s co-founder Chris Linn will serve as the new company’s CEO.

The co-founder of digital music streaming service KKBOX, Chris Lin, will serve as the new company’s CEO. Co-founder of the live video streaming platform Twitch, Kevin Lin, and founder of early-stage venture capital firm Cherubic Ventures, Matt Cheng, will also be joining the team. According to Lin, the NFT platform won’t require users to have a crypto wallet. According to the Terms of Service, you can only buy Vibes with OurSongDollars (OSD). “You can deposit OSD in OurSong by purchasing it with credit card, debit card, wire payment, or USD Coin deposited in your wallet on Circle’s blockchain,” it states.