Blockchain-based social media app Voice hires Forbes executive as CEO.

Block.One's social media app Voice has hired Forbes' global chief digital officer Salah Zalatimo as its chief executive officer. The firm also revealed that Voice is expected to launch a public beta on February 14, 2020.

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The social media app Voice is built on EOS blockchain and the company behind the EOS, Block.One, spent $30 million to buy the platform’s domain name. The company first revealed its social media app back in June 2019.

 

Salah Zalatimo’s impeccable record at Forbes.

Salah Zalatimo joined Forbes back in 2015 after Forbes had acquired Salah’s virtual photo-sharing startup, Camerama. Salah has played a vital role in the success of Forbes in the digital world. He is credited with the creation of Forbes’ AI-enabled publishing platform, Bertie. According to Block.one’s press release, Bertie led to the doubling of Forbes’ audience size to over 110 million per month.

 

Voice would reward users with native tokens.

Brendan Blumer, CEO of Block.one, said that current social media platforms are designed to use their users. He also emphasized on the importance of data protection and digital property rights. He added that social media platforms by design run by auctioning users’ information to advertisers and pocketing the profit. Voice changes that he claimed. Voice being built on the EOS public blockchain allows for more transparency.

Salah Zalatimo said that he has spent his entire career in digital media driving innovation by helping major content creators harness the newest technologies as competitive advantages. He believes blockchain is becoming a clear driver of digital media product innovation, and Voice’s tokenized design presents a fundamentally better way of empowering content creators. There is a new generation of decentralized media on the horizon, and he is delighted to be a part of this effort, he added.

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Jai Pratap
A Mass Media Graduate who loves to write. Jai is also a sports enthusiast and a big movie buff. He loves to learn new things.

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