According to a job posting on the hiring site Lever, Spotify is looking for an associate director of payments strategy and innovation. The successful applicant will be responsible for “managing the growth, stability, and future direction of Spotify’s approach to payments globally,” the posting states. Based in London or Stockholm, the director will lead the music streaming platform’s day-to-day engagement with Facebook’s Diem, formerly known as Libra. As reported earlier, the Libra Association rebranded itself to Diem this week.
The new hire will expand Spotify’s presence in the digital currency sector.
Spotify continues to be a Diem supporter, even as a quarter of previous Facebook’s stablecoin backers have withdrawn their support. Mastercard, PayPal, eBay, Vodafone, Visa, and Strip withdrew their support from the stablecoin project. Aside from Libra, the new payment director will also expand the company’s presence in the digital currency sector. According to the job posting, “the new hire will drive further consideration of new opportunities and innovation in the emerging ecosystem of distributed ledger technology, blockchains, cryptocurrencies, stablecoins, Central Bank Digital Currencies (CBDCs) and other digital assets.”
Crypto adoption increases this year amid the ongoing pandemic.
The music streaming giant Spotify launched in 2008 has grown aggressively to become the market leader in music streaming. The platform currently boasts of having 320 million active monthly users. Earlier in 2017, Spotify had acquired MediaChain Labs blockchain startup. MediaChain allows content creators to leverage blockchain to take ownership of their content. The mainstream adoption of cryptocurrency has gotten a push this year amid the ongoing pandemic. The price of the leading cryptocurrency Bitcoin also reached an all-time high earlier. Central banks all around the world are also actively working on digital currencies as people avoid transacting in cash amid the global pandemic.
