Litecoin is now the official cryptocurrency of the GLORY Kickboxing league after entering into a partnership with the professional sports league.
This is a major step taken by Litecoin in order to promote the mainstream adoption of the cryptocurrency.
After the following partnership, the online merchandise platform for the GLORY Kickboxing i.e. GLORYshop.com will accept litecoin payments for the merchandise.
Apart from this, the people who will pay using litecoin will also benefit exclusive offers. People who will pay with litecoin shall also have access to athlete meet and greet, backstage tour, limited edition clothing, premium seatings etc.
This step by the litecoin foundation is a great marketing strategy in order to attract mainstream adoption and get global exposure.
According to Charlie Lee, the founder of Litecoin:
GLORY Kickboxing has fans throughout the world especially the younger generation who are also technology enthusiasts and perform most of their activities online. Thus this partnership will benefit Litecoin in tapping into a global audience and teach them about the use-case of cryptocurrencies especially litecoin.
According to Marshall Zelaznik, The CEO of GLORY Kickboxing:
This partnership is great for GLORY as the GLORY Kickboxing is the fastest fight action in combat sports and the same way Litecoin is one of the fastest cryptocurrency in terms of transaction speed.