Indonesia has emerged as the country with the highest interest in cryptocurrencies, ranking ahead of Chile and Argentina, which are in second and third place, respectively. Data by Coinformant showed that Indonesia had over 10,400 articles on digital currencies, a 132% rise in the past year. The Southeast Asian country saw a 1,770% rise in total engagement and close to 600% spike in total Google search volume.
Indonesia had over 7.2 million digital currency owners.
Indonesia had banned cryptocurrency payments this year. Still, the Southeast Asian country had over 7.2 million cryptocurrency owners, making up 2.66% of the total population. Indonesia scored 5.73 out of 10 in aggregate digital currency interest score, the highest globally. Coinformant, an Australian crypto resources platform, used Google searches, ownership, articles, and total engagement in its rankings. It gathered its data from Google Ads’ Keyword Planner as well as from BuzzSumo, a cloud-based engagement platform. Chile ranked second with an aggregate score of 5.26 out of 10.
Chile had the highest growth in Google search volume.
Chile had the highest growth in Google search volume at 707%, with total engagement growing at 639%. At over half a million, cryptocurrency owners in Chile make up 2.62% of the total population. Argentina was third with a score of 4.79, with Bulgaria being the highest-ranked European country at fourth and with a 4.69 aggregate score. Finland, Singapore, India, and Romania were next, respectively. Kenya, at ninth, was the highest-ranked African country, with a score of 4.18. The East African country was recently ranked fifth globally for adoption and first for peer-to-peer volume for the second year in a row.