Realising the need for Search Engine Optimisation in marketing.

Introduction

Initial Coin Offering or ICO can be considered as the blockchain version of the initial public offering, which is completely online and globalized in nature. The initial coin offering has opened, so many opportunities for the entrepreneurs throughout the world in order to raise funds to develop their project or initiative easily.  The entrepreneurs have gained access to a number of Investors as well as Venture Capitalist through the initial coin offering. In this Internet world, it is highly difficult to reach out to people due to the existing competition levels. Hence marketing Initial Coin Offering to reach people has become mandatory. Search Engine Optimisation SEO is one of the techniques used by the marketing industry in order to keep their content ahead of others, on the Internet in the similar domain.

SEO to market the ICO

With over more than 400 variety of the initial coin offerings for the year 2018, how would one be able to stand out from the crowd most of which depends on the marketing?  Search Engine Optimisation can effectively be applied in order to attain so. The website should be used as a major means to promote the initial coin offering by implementing Search Engine Optimisation strategies on the website from the day 1 itself.

Small video tutorials are appreciated but a sound white paper with all the technical specifications and the roadmap too must be made available on the website for everyone. The website layout and specifications must be highly optimized for SEO and one must not make any hasty decisions in a hurry. The content on the website must be explaining the cutting edge features of the project. A Countdown kind timer can be placed on the web page in order to depict the crucial dates of the ICO. Below are some of the key points to ponder for a successful ICO marketing.

1. Having an SEO strategy being implemented on a daily basis on the website is an indirect sign to the investors about the seriousness that the team members have towards the initial coin offering. Implementing the SEO strategy on a short-term basis would automatically render the investor into believing that the company is not well focused enough.

2. The strategy must be applied in keeping the future consequences in mind which will assist in the creation and sustainment of loyal community members of the project. An SEO powered website is highly preferred over the websites without it.

3. The on and off page link building mechanism must be applied for the websites on a consistent basis by promoting the ICO. Eye-catching attributes must be made available on the website and one must make sure to fulfil all the promises which were earlier made.

4. At any point in time, the false promises on the website would get the investors into the speculation zone. Both the on the page and off page SEO will experience a sustainment of the initial coin offering in people’s minds way after the Offering too.

5. Search Engine Optimisation is a complex process which requires an external expert in the field and the overall cost for the process for at least 3 months of the SEO development is around $5000.

6. The time frame can be extended to more than 3 months also, but this is the minimum threshold. Hiring an outsourced external agency is preferred but traditional DIY techniques can also be applied by the company itself through the use of other marketing channels.

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Closing remarks

The initial coin offering has been a revolution for the entrepreneurs. As, earlier, they weren’t able to raise enough investments for their projects and only a few venture capitalists existed who also was investing only in reputed projects even though they didn’t entail much use case. With the initiation of the initial coin offerings, projects having the real potential are provided with the Limelight, and an unbiased investment is carried on. Email marketing, using bounty programs, ICO advertisements through the PCC model, and usage of various social media platforms to market the ICO, is highly in practice apart from Search Engine Optimisation.