FC Barcelona has ended its relationship with crypto company Ownix following the arrest of a businessman named Moshe Hogeg, who had been linked to the company. Ownix’s intention was to partner with FC Barcelona to create NFTs that provide a digital certificate of authenticity of non-tangible pieces of the club’s illustrious history. However, Hogeg’s legal counsel has denied the allegations. Hogeg is the owner of the Israeli team Beitar Jerusalem.
The partnership sought to create NFTs around iconic photographic moments for fans.
The partnership was announced earlier this month on November 4 and sought to create NFTs around iconic photographic moments for fans, spanning the club’s 122-year history. It would have created a way for fans to “acquire and own digital assets that will reproduce unforgettable Blaugrana moments” via NFT auctions that were set to take place throughout the season. It was meant to be part of Barca’s plan to seek new forms of engagement with new generations of fans.
Barca had previously joined forces with Socios and Chiliz to launch fan tokens.
Barca had previously joined forces with Socios and Chiliz to launch fan tokens for the general public. Chiliz is a blockchain fan voting startup Chiliz, while Socios.com is a rewards platform. By using the digital currency $CHZ, Barca fan tokens can be bought, which allow club poll voting and the earning of rewards, according to a Twitter post released by the company in February 2020. FC Barca plays in La Liga Santander, and La Liga recently partnered with Sorare to launch digital fan cards of players. Sorare’s vision was to combine NFT technology with sports cards to create a fantasy game.