Envisible will use Mastercard’s blockchain solution to trace food product’s supply – Blockchain News

Mastercard is collaborating with Envisible to bring more visibility into the food chain supply system. The company would use Mastercard's blockchain-based Provenance Solution to trace food products' supply. Topco, a food cooperative, will also use the blockchain technology to help its member-owners' supermarkets trace and highlight the origin of seafood.

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Envisible is working to enable supply chain visibility in food systems. Mastercard’s blockchain-based Provenance Solution will support the company’s Wholechain traceability system. It will be used by the leading United States food cooperative to help its member-owners’ supermarkets trace and highlight the origin of seafood.

Topco Associates, a leading food cooperative in the United States, is working with its member grocery chains to test the use of blockchain technology to trace the seafood selection process and its impact on the environment. Scott Caro, senior vice president of Fresh, Topco, said, “Given consumers’ expectations for reliable information about the food that they eat, we’re excited to partner with Food City and Envisible on this trace and provenance solution pilot, and the promise of Envisible’s Wholechain solution.”

Dan Glei, executive vice president, Merchandising, and Marketing, Food City said that using Envisible Wholechain, powered by Mastercard, and their groceries will be able to stock shelves with confidence and also be able to pinpoint issues in the food chain during any unfortunate events.

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Jai Pratap
A Mass Media Graduate who loves to write. Jai is also a sports enthusiast and a big movie buff. He loves to learn new things.

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