Envisible is working to enable supply chain visibility in food systems. Mastercard’s blockchain-based Provenance Solution will support the company’s Wholechain traceability system. It will be used by the leading United States food cooperative to help its member-owners’ supermarkets trace and highlight the origin of seafood.
Topco Associates, a leading food cooperative in the United States, is working with its member grocery chains to test the use of blockchain technology to trace the seafood selection process and its impact on the environment. Scott Caro, senior vice president of Fresh, Topco, said, “Given consumers’ expectations for reliable information about the food that they eat, we’re excited to partner with Food City and Envisible on this trace and provenance solution pilot, and the promise of Envisible’s Wholechain solution.”
Dan Glei, executive vice president, Merchandising, and Marketing, Food City said that using Envisible Wholechain, powered by Mastercard, and their groceries will be able to stock shelves with confidence and also be able to pinpoint issues in the food chain during any unfortunate events.