According to an announcement on English Premier League team Manchester City’s website, cryptocurrency exchange OKX is now the club’s official crypto partner. Football club Manchester City has been one of the world’s biggest soccer teams over the past decade, winning numerous titles in the period. Manchester City is the reigning champions of England’s first division, the Premier League.
Manchester City welcomes OKX as its official crypto partner.
“We are pleased to welcome OKX as an Official Partner of Manchester City today as they look to venture into the world of sports,” Roel De Vries, the Chief Operating Officer of City Football Group, said in the announcement. “The new partnership aligns our shared values of innovation, drive for success, and being at the cutting edge of our respective industries. Their broad and inclusive approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.” OKX is one of the leading global crypto exchanges, currently serving around 20 million customers in more than 180 countries.
Soccer clubs have made millions by selling crypto tokens.
This is not the first time a crypto firm has partnered with a soccer team. Several soccer clubs and other sports teams have partnered with crypto firms to issue “fan tokens.” Last year, according to a BBC report, football fans had spent more than $350 million in such tokens. Manchester City had already forayed into the cryptocurrency industry earlier in the year when it announced the construction of its stadium inside the Metaverse. As per the announcement, the deal will see these new partners collaborate on various exclusive experiences for the crypto exchange’s userbase.