Blockchain developer Cardano represents the top-ranked crypto space in a new report on global brand affinity. According to a report by brand relations agency MBLM, Cardano ranks 26th out of 600 brands and the top spot in the crypto industry.
According to the report, brand affinity refers to the emotional connections that brands can form with their user base and target audience. MBLM used artificial intelligence (AI) and big data to understand consumer relationships with some of the world’s leading brands, including Disney, Tesla, and Apple.
In the 19 industries analyzed, crypto was among the top 10 performers, led by Cardano, followed by Bitcoin as a brand at the 30th. Crypto brands such as Uniswap and Solana received #261 and #265, respectively.
Compared to last year, pollsters said Cardano is not only a new entrant but also the top-ranked and highest-performing financial services brand in crypto in the study.
Cardano co-founder Charles Hoskinson told Cointelegraph that the company was born from the simple belief that everyone is equal and should live in a just society. Cardano added that it is working towards this through decentralization and merit.
“The nice thing about it is that it doesn’t require a founder, a specific culture or country. Now we have people from over 100 different countries working together for this cause in the Cardano ecosystem.”
On Twitter, users reacted to Cardano’s ranking, leaving old brands like Google and eBay behind. One user tweeted that Cardano isn’t just a topic for internet memes; it’s also “in a league of big boys.”
Reflections from the report also highlight the impact of the global pandemic, stating that brand performance has increased by 19% since pre-pandemic.
Cardano’s high performance comes as the blockchain developer prepares for a major network upgrade. It is currently preparing for the long-awaited Vasil hard fork, which aims to reduce the size of transactions, lower costs, and allow for greater network activity.
The top tiers of the crypto industry as a whole speak of the growing mass adoption of Web3 and decentralized technologies. A recent survey among parents in the United States revealed that 64% want crypto-related content taught in schools.