The crypto trading platform Bybit and Borussia Dortmund jointly announced the partnership deal today with a focus on mutual brand outreach and marketing. In a statement released, the German soccer club said that BVB is expanding its presence in Asia with this partnership. The club takes this as an opportunity to drive its international marketing and branding, it added. BVB has the 7th largest fanbase in the world, and the club won eight German Bundesliga titles and a Champions League trophy in 1997.
Football embraces innovative technologies.
The German soccer club’s partnership with the cryptocurrency derivatives exchange shows how football is embracing innovative technologies. This is not the first time when a football club has partnered with a blockchain or a crypto firm. Commenting on the partnership deal, Carsten Cramer, Managing Director of Borussia Dortmund, said that they are very pleased about this partnership with Bybit as its International Champion Partner. “Especially in the current times, it’s great to collaborate with an innovative tech company as the world becomes increasingly digital. Together, we will penetrate even deeper into Asian markets and will further strengthen our brand internationally,” the manager added.
Partnerships between crypto companies and football clubs are on the rise.
The innovative financial sector has always been an active participant in global sports sponsorship deals. The partnerships between crypto companies and football clubs have been on the rise in the last few years as many Italian, Japanese and Spanish football clubs signed sponsorship deals with blockchain and crypto firms. “We are thrilled to be a Champion Partner of Borussia Dortmund. The intensity and the passion of BVB go beyond the football field,” Ben Zhou, Co-founder, and CEO at Bybit said in a statement.