Crypto-powered web browser Brave is partnering with the well-known Korean pop group BTS and Rush Gaming to provide a limited edition release of its browser for residents of Japan. According to Japan’s Nikkei newspaper report, the Brave web browser and BTS have developed a browser exclusively for users in Japan. This is the first known collaboration between a privacy-based browser like Brave and the Korean pop band. Brave and BTS aim to find a new touchpoint between idols and fans.
Users of the new browser can earn points by watching ads.
According to the Nikkei report, the web browser and the Korean pop to find a new touchpoint between idols and fans. Users of the limited edition browser can earn points by watching ads to support Rush Gaming’s e-sports team. The web browser is an open-source web browser that focuses on providing better privacy and blocking unwanted ads and trackers. The browser offers an opt-in advertisement system powered by the Ethereum blockchain and the firm’s proprietary token Basic Attention Token.
Brave monthly active user count increased 125% over the past year.
The cryptocurrency-powered web browser Brave announced that its monthly active user count increased 125% over the past year. Earlier this month, Brave announced that it’s monthly active users reached 15.4 million by the end of May. Daily active users, on the other hand, reached 5.3 million after increasing by 165% over the past year. According to the data, only about 12.32% of Brave Browser’s total users use the software’s cryptocurrency features. The firm’s co-founder and CEO, Brendan Eich, explained that when Brave was launched on desktop, it was 40% of the desktop browser share. According to the Brave browser, their advertisement 90-day average click-through rate is 9%, much higher than the industry average of 2%.