Tickets to the matches of SSC Lazio in the framework of Serie A and the European Cup next season will be sold by Binance in the form of NFT.
In an announcement posted on the morning of July 30, cryptocurrency exchange Binance said it would support SSC Lazio football club (Italy) to issue season tickets in the form of NFTs.
As of the 2022/23 season, Lazio fans can easily buy tickets to the club’s football matches at the Stadio Olimpico’s home stadium in the form of NFT.
This is the latest collaborative effort of Binance and Lazio after jointly issuing the LAZIO fan token and reaching an agreement to sponsor the team’s logo in 2021. Lazio is also the first team in Europe’s top national championship to deploy the NFT ticket model on a large scale.
Users need to register for a Binance account, verify their identity and then purchase a single or season ticket of Lazio through the Binance NFT platform. Users will own an electronic ticket, not just a replacement for the traditional paper ticket system but also many other benefits such as discounts on souvenirs, tickets to the Europe league, and other preferential benefits.
Binance claims that digitizing football tickets is one of the best applications of NFT and blockchain, optimizing data integrity and immutability to ensure no black market ticketing, making fare tickets, etc.
In addition to Lazio, Binance is the official sponsor of the Argentina national football team and FC Proto. The exchange recently announced a partnership with superstar Cristiano Ronaldo and released the NFT collection for CR7.