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Blockchain Uses

How are advertising and marketing being turned on by new enhancements in blockchain technology?

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When we consider blockchain, the vast majority of us most likely consider fund, cryptographic forms of money, and computerized records. That bodes well. All things considered, blockchain is the tech supporting Bitcoin—a money endeavoring its own particular type of monetary disturbance. Yet, what numerous don’t understand is that blockchain has the huge energy to disturb and take care of issues in different parts, as well. A standout amongst the most encouraging regions, as I would like to think: showcasing and publicizing.

I’ve heard it said that blockchain is to “esteem” what the web was to “data.” Personally, I’d contend the web was created to exchange profitable data, yet it’s gone up against its very own existence since it was first created—playing all parts excitement center point, news channel, promotion stream, and everything in the middle. Obviously, blockchain could, in the end, revert into something comparable. Be that as it may, until further notice, those of us in the business is concentrating on its guarantee, which is cosmic.

 

Online advertisements and blockchain

In publicizing alone, blockchain-based conventions could change how online advertisements are acquired, conveyed, estimated, and esteemed. Truth be told, it could even prompt exact information on the advertisement following front—prompting better returns generally speaking. The accompanying is what I see as the main four different ways blockchain could add to the promotion and advertising space.

Organizations are gathering more information than any time in recent memory, and are settling on critical business choices in view of it. Of the 4 Vs of Big Data (Volume, Velocity, Variety, and Veracity), we have now observed plentiful confirmation of the effect and significance of the initial three. A higher “Volume” of information has prompted more effective basic leadership in various occurrences, for example, in automatic advertising and in managing an account. Research has demonstrated how utilizing high “Speed” information —, for example, information from cell phones — has uncovered learning that has helped firms better comprehend their clients. The huge capability of high “Assortment” information — information that is unstructured as content, pictures, recordings, et cetera — to improve forecasts has been archived in various scholastic examinations. In any case, shouldn’t something be said about issues identified with the precision, unwavering quality, and straightforwardness of the information itself, which fundamentally includes the fourth V, “Veracity”? In the field of information-driven showcasing, a response to tending to this confinement lies in blockchain innovation.

As of late, a noteworthy torment point for brands and promoters has been the absence of straightforwardness and responsibility in having the capacity to discover how their advertising dollars have been spent. Advanced publicizing is mind-boggling, in light of the fact that guaranteeing that the media that was bought was really conveyed as it was planned, is not-trivial today. Advertising misrepresentation is inescapable and costs advertisers and distributors a lot of cash. Forrester reports that as much as 56% of all show advertisement dollars were lost to fake stock in 2016. Also, the cost of promotion extortion comprehensively is required to increment to $50 billion throughout the following decade. An ongoing report into the condition of automatic promoting uncovered that 79% of publicists overviewed communicated stresses over straightforwardness, with over a third in regards to the absence of permeability on outsiders as one of their key concerns. It’s the reason we are progressively hearing that real brands like P&G have cut their advertisement spending plans, in light of the fact that their media organizations neglected to give them the straightforwardness they required.

Blockchain can make information-driven showcasing more straightforward by approving and investigating each purchaser’s voyage through checked advertisement conveyance, affirming that a genuine individual saw the promotion according to the specifics of a media contract. Advertisers will ready to control how their advantages are conveyed by checking precisely where their promotions are being set, lightening advertisement extortion from mechanized bots by guaranteeing that genuine devotees and purchasers are drawing in with their advertisements, and guaranteeing legitimate advertisement commitment following that will prompt more exact computerized attribution.

 

Blockchain and advertising

In the event that buyers share a greater amount of their inclination data, brands will find out about them, which thusly will expand the importance of their messages and decline the recurrence of promoting. However, for a few customers, an obstacle to imparting data to firms is frequently an absence of trust with what firms may do with that information. Blockchain‘s natural record based straightforwardness can enable organizations to construct trust with buyers. We have seen plentiful confirmation of how customers will impart their information to firms as an end-result of better offers from the organizations they routinely belittle. Their uncovered inclination is that they are more than willing to part with information to pick up something of unmistakable esteem. This suggests brands who have earned shopper trust and who offer a pertinent, esteem trade will be given more prominent access to individual data. The approach of blockchain innovation offers the colossal potential for alleviating such buyer worries by giving customers a straightforward take a gander at how their information has been utilized by advertisers and publicists. This will probably offer ascent to business sectors for buyer information that won’t just give clients a straightforward take a gander at how their information has been utilized by promoters, however, will likewise give them more control over how their information ought to be utilized. It likewise can possibly permit more current advertisement tech merchants, for example, telecom suppliers like Verizon and AT&T, a dependable opportunity to contend with any semblance of Facebook and Amazon.

This stated, we are a still a while far from the real execution of blockchain by the promotion tech biological system. The key barrier that should be settled is the speed of exchanges. In light of its dispersed nature, where exchanges are checked by “diggers” around the globe, blockchain by and large takes between 10– 30 seconds to approve exchanges. This implies starting today, it can’t approve promotion tech exchanges (that happen in milliseconds) sufficiently quick. So advertisement tech sellers should total promotion exchanges into one square to make a solitary exchange, obviously, that diminishes straightforwardness. For the time being, brands will probably utilize blockchain as a post-crusade layer to approve and confirm exchanges, not progressively, but rather sometime later. Be that as it may, this is as yet a tremendous change over current practices.

 

Points of interest of Blockchain in publicizing and advertising:

 

Building up Trust with Ad Buys

The thing with web-based publicizing is that it’s relatively difficult to know whether details are precise. When we tally snaps to our site or adherents on Instagram, are we checking genuine clients—i.e. individuals? Or on the other hand, would we say we are tallying bots or contracted “clickers” who falsely pump up promotion details so their wholesalers can charge higher rates? In truth, it’s unfathomably difficult to tell. Research indicates bots cost organizations more than $7 billion in harm in 2016 alone. Yet, blockchain is going to change the majority of that. Since the chain is straightforward and scrambled, organizations can without much of a stretch decide whether the general population seeing their advertisements are individuals from their focused on a group of onlookers—or not—sparing millions in promotion spend every year. One organization, AdChain, utilizes its own local token to build up a confided in advertisement space where clients advantage from crusade inspecting and cryptographically secure impression following. In layman’s terms: organizations can ensure they get the publicizing they pay for.

 

Focusing on Audiences Better

Previously, promoters picked up data about clients from different unique sources—one may tell the age and sex, another their pay, and one progressively the sort of auto they drive or where they jump at the chance to eat. Be that as it may, utilizing blockchain, promoters will now be able to construct a client profile straightforwardly from the client—increasing all the data the client will partake in one swoop. This takes into account a much more noteworthy capacity to market to the clients’ needs—and spend promoting on just those clients who are well on the way to purchase your item.

 

No need of middleman

One Forrester expert evaluated that distributers evacuating go-betweens could expand their CPM from $1 to $5. Blockchain may improve. It could inevitably shake up the market so much that organizations can pay they’re focused on a group of onlookers specifically to see their promotions—avoiding the advertisement purchase process through and through. Utilizing “small-scale monetary standards,” organizations will strive for genuine crowd “consideration”— not simply engraves. What’s more, they’ll have the capacity to demonstrate they’ve understood that consideration before the money is traded. The Brave program, for example, utilizes its “Essential Attention Token” (BAT) to enable promoters to pay in view of “mental exertion” by the individual review the advertisement. That implies more quick-witted spending—and interfacing—with potential clients.

 

Enhancing Transparency

There’s in no way like burning through a huge number of dollars on a watch or tote, just to discover the item is fake. Blockchain’s computerized record framework takes into account sealed straightforwardness of each item’s turn through the production network. This means purchasers can without much of a stretch check where an item has originated from—who has taken care of it—regardless of whether it’s genuine or false, whether they are acquiring from an online closeout or a physical customer facing facade. This puts gigantic power under the control of the client—upgrading their client encounter (CX). A few organizations, for example, the Babyghost form line, have even utilized blockchain to tell a “story” about their item, including who displayed it on the runway. In that sense, blockchain accomplishes more than making trust. It constructs mark.

#Bitcoin

How Accepting Bitcoin Can Help Your Business

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Education will be essential to increasing Bitcoin’s acceptance and usage by merchants, institutions, and individuals. Start accepting Bitcoin for business.

Recently, cryptocurrencies and bitcoin have become the main topics in the financial industry. A cryptocurrency is a digital or virtual currency that uses cryptography for security. A cryptocurrency is difficult to counterfeit because of this security feature. A defining characteristic of a cryptocurrency and arguably its most endearing allure is its organic nature; it is not issued by any central authority, rendering it theoretically immune to government interference or manipulation. Cryptocurrencies have their benefits and drawbacks. The paper elaborates different aspects of cryptocurrencies, starting with their early development, challenges and risks, opportunities, advantages and disadvantages, and their future. Also, the paper covered issues related to the practical and technical function of cryptocurrencies. It was concluded that it is not easy to predict the future of cryptocurrencies since there is a lot to be done especially in the field of formal regulations. However, the banks and other financial institutions should see and consider cryptocurrencies as an alternative for the financial transactions in the future.

 

Faster, Cheaper Payment Solution

Bitcoin transactions can occur at any time, are fast and have lower fees. The average Bitcoin transaction is executed in 10 minutes with fees for simple P2P transfers to remittances coming in at under 1%. This is due in large part to the fact that traditional third-party financial institutions like banks are removed from the transaction process. Merchants and individuals using bitcoins are not restrained by set banking hours, withdrawal limits or long transaction execution periods before funds become available.

 

Safeguards Against Currency Manipulation

Bitcoin is not owned or controlled by a country or governing body. Additionally, unlike many other forms of currency, the number of bitcoins that will be issued is finite, exactly 21 million. The benefit of this lack of ownership and the limited amount is that the bitcoin supply cannot be artificially manipulated. When it comes to fiat currency, governments can easily print additional paper or mint coins, devaluing existing money in circulation and causing inflation. The decentralized nature of bitcoin decreases monetary concerns and mostly leaves fluctuations in value up to natural supply and demand economics.

 

Greater Consumer Protections

The use of bitcoin as an alternative to fiat currency protects the downside that can occur with traditional bank accounts. This includes the threat of bank failure or skimming. In the event of a bank failure, a customer can face frozen bank accounts while liquidation plans or bailouts are hashed out. In some countries, traditional bank customers may even find that banks will skim money off of customer’s accounts to remain solvent. This occurred during the banking crisis faced by Cyprus in 2013. With bitcoin, individuals remain in full control of when and how their assets are retrieved, transferred and spent. Essentially, digital currency users become their bank.

 

Greater Transparency

Because all bitcoin transactions are permanently recorded on the blockchain, all sales are public and traceable. The balance associated with each address is also part of the public record. The blockchain makes bitcoin much more transparent than many other monetary systems.

 

Private and Secure

Although all bitcoin transaction details are stored publicly on the blockchain, the identities of the users involved remain relatively anonymous. Because payments can be made without including personal identification information, Bitcoin provides inherent security against identity theft. Additionally, there is no risk of being charged twice or of fraudulent charges being assessed to your wallet thanks to the blockchain, which monitors unique coin addresses and eliminates the possibility of paying multiple people with the same bitcoin. Bitcoin doesn’t offer the complete anonymity of cash but is undoubtedly a far more private experience than making online payments or transactions using debit or credit cards.

 

Final Thoughts

Bitcoin is currently the most valuable and widely adopted digital currency. A growing number of businesses, charities, and other organizations are accepting bitcoin payments ranging from e-retailers to law firms to sports franchises. Further, recent inflationary and banking crises across the globe have highlighted some of the critical threats inherent to fiat currency. This creates additional opportunities for decentralized digital currencies. Education will be essential to increasing Bitcoin’s acceptance and usage by merchants, institutions, and individuals. The system will also need to address common criticisms around illicit use of bitcoin and work diligently to build regulatory and legal frameworks around the world.

 

A guest post by KillerLaunch.com

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#Blockchain

Crypto Liquidity Problem: Is There Really A Solution?

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One of the most significant problems facing new exchanges and smaller decentralized exchanges is liquidity. Liquidity refers to the volume of assets.

One of the most significant problems facing new exchanges and smaller decentralized exchanges is liquidity. Roughly defined, liquidity refers to the volume of assets within a market, and affects how much trading of an asset can be executed. Small exchanges and startups often suffer liquidity issues simply because inadequate levels of an asset are available to them.


According to Encrybit, 36% of people are concerned about the liquidity an exchange has before signing up to trade on it. To compound the problem, small order books and large bid/ask spreads can slow trading down or bring it to a grinding halt, in some cases, further driving away customers who bring more liquidity.

 

It’s not all bad news, however. The last year has witnessed some significant developments for exchanges, including the recent Blockchain Exchange Alliance partnership with ONEROOT and the announcement of Blockstream’s Liquid sidechain for the Bitcoin blockchain.

 

One idea for solving the liquidity issue faced by small exchanges would be to decouple from BTC and ETH pairings and instead offer a greater range of fiat and stablecoin pairings, which would allow people to purchase specific tokens without the need to buy BTC or ETH first. Complexity is a known factor that inhibits crypto adoption. Simplifying the process would bring more liquidity to the market.


Another idea, proposed by the BXA/ONEROOT partnership, is to create a network of exchanges with shared liquidity. To put this into context, BXA is the majority shareholder of Bithumb, South Korea’s largest decentralized exchange. With a shared liquidity pool of that size, small exchanges that join the alliance would benefit from Bithumb’s and each other’s liquidity and order books. ONEROOT has spent the past year developing the technology and tools for the BXA to provide this service.


A big turn off for liquidity providers (i.e., market makers) are the unappealing fees that some exchanges charge. Market makers have been around since trading began and are highly necessary for developing or enhancing liquidity on an exchange. Some exchanges are well aware of their necessity and have created more appealing offers. For instance, ETERBASE has a zero fee market maker program to ensure liquidity when they launch.


The acquisition is also a potential solution. There are over a hundred exchanges, and crypto assets are divided up between them. Therefore, liquidity is divided too. If exchange owners have such big egos that they don’t want to partner up, as in the solution proposed above, then maybe it’s time for good old acquisition to come into play. Instead of competing for liquidity, perhaps some of the better off crypto exchanges could buy it.

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#Blockchain

Bitcoin Coffee: The first blockchain coffee is a fact!

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Blockchain technology makes the massive inequality in the coffee chain transparent for consumers. Token embraces this transparency and offers a solution.

Blockchain can be used for beautiful things. You can arrange and settle a lot through blockchain. Property rights, identity, but also, for example, the origin of products. How about coffee on the blockchain? Today you can buy the world’s first blockchain coffee: Token. This newly established coffee brand is an initiative of Moyee Coffee and FairChain Foundation that want to offer you full transparency about where your coffee comes from. Thanks to the blockchain, more money can go to the poor farmers. And that must make the world a little more honest. The token is the first coffee brand that is entirely transparent with blockchain technology.

 

No more hard time for coffee farmers

Nowadays, many coffee farmers have a hard time. They can barely cover their production costs, let alone social and environmental costs. According to the recently launched coffee brand Token, blockchain could provide the transparency and efficiency needed to change that.
Blockchain technology makes the massive inequality in the coffee chain transparent for consumers. Token embraces this transparency and offers a solution. The first cargo of 60,000 kilos, produced by small coffee farmers and blockchain-traceable, is going to prove that an honestly distributed value chain is possible.

 

Transparency

Token attempts to become the world’s first complete end-to-end blockchain coffee.

The token is a collaboration between Bext360, Moyee Coffee and the FairChain foundation. Their blockchain system makes it clear precisely what everyone deserves in every step of the chain. Inefficiencies and unnecessary intermediaries can thus be identified. According to the organizations, this transparency makes a fairer distribution of value throughout the chain possible. Blockchain technology makes the massive inequality in the coffee chain transparent to consumers. Token embraces this transparency and offers a solution.

 

Does blockchain make coffee more honest?

Most coffee is produced by a handful of large coffee companies that do not distribute the profits equitably. For example, the vast majority of the 25 million coffee farmers in the world can barely cover their production costs. Fortunately, there are more and more coffee brands who believe that blockchain can be used to make coffee more honest. This technology provides the transparency and efficiency needed to change this unfair system.

 

The coffee chain

Cryptocurrencies provide various modern opportunities; you can use on your daily basis. Presently, you can easily gamble with cryptocurrencies or invest your money in betting with crypto. For example, you can use a betting site Fairlay to bet on anything you want. You can also choose to build up more gradual assets by investing in the blockchain technology that lies behind all cryptocurrencies. The success of digital coins is possible thanks to the revolutionary blockchain technology. You can see that there are great opportunities for companies that develop blockchain services and for other companies that benefit from the digitization of the financial sector.

To make the benefits of blockchain real, each bag of Token coffee is provided with a token. Every token is worth 50 cents that you can invest in part of the coffee chain via the KrypC Technologies platform. You can give it to the farmers who produce the coffee, but also to yourself by offering yourself a discount on your coffee.

 

Gradual growth instead of a supercharger

It is, of course, nice if you have made a significant profit with cryptocurrencies. Earning a lot of money gambling with crypto is possible. However, the chance that you have burned your fingers on the bitcoin is also quite significant. If you are tired of waking up every day with the uncertainty of having become 10% richer or poorer with a digital currency that night, you may want to consider putting your money in mutual funds. You then become for a tiny part owner of a large number of companies that make all kinds of articles and provide services. To be honest: you will not get rich with an investment in the fintech sector. Although the underlying trend is healthy, you run the risk with your assets, and it is essential to build a financial buffer and invest only with money that you can miss for a long time.

 

How blockchain makes the world fairer?

The blockchain ensures that the world becomes fairer. It offers safety and transparency. This technique can be used for all kinds of applications.

How does blockchain work?

The blockchain can be seen as a ledger containing the accounting of each transaction that has ever been done. Every time a new transaction is registered, it comes to a chain of existing data blocks of transactions. That is why we call this chain the blockchain. Information about companies can be recorded on the blockchain. This increases the chance of fair trade. Scandals can be prevented because the right information is available.

Just think of the fraud with software in cars. That would not have been possible if all the information had been recorded on the blockchain. Multiple parties check the information. It would immediately have been discovered that something is not right. The registration on the blockchain would, therefore, be rejected. With such a discovery you are almost assured that it is made public.

The blockchain can also work with clothing manufacturers. There could be registered where sweatshops are located. If a piece of clothing comes precisely from that area, it could be observed on the blockchain that it was not produced with respect for the man.

Another example: elections are not fair all over the world. By registering votes on the blockchain, no more results can be tampered with. The blockchain tracks the information and verifies that the information is correct. Voice fraud is then impossible

 

Fair gambling

These days, we see that blockchain technology is being used more and more often in online casinos. Not only to be able to support payment instruments such as Bitcoin and altcoins but also in games themselves. For example, players can check whether a round in a game has been fair.

 

We thank Davey Cross for this guest post.

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