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Blockchain Uses

How are advertising and marketing being turned on by new enhancements in blockchain technology?

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When we consider blockchain, the vast majority of us most likely consider fund, cryptographic forms of money, and computerized records. That bodes well. All things considered, blockchain is the tech supporting Bitcoin—a money endeavoring its own particular type of monetary disturbance. Yet, what numerous don’t understand is that blockchain has the huge energy to disturb and take care of issues in different parts, as well. A standout amongst the most encouraging regions, as I would like to think: showcasing and publicizing.

I’ve heard it said that blockchain is to “esteem” what the web was to “data.” Personally, I’d contend the web was created to exchange profitable data, yet it’s gone up against its very own existence since it was first created—playing all parts excitement center point, news channel, promotion stream, and everything in the middle. Obviously, blockchain could, in the end, revert into something comparable. Be that as it may, until further notice, those of us in the business is concentrating on its guarantee, which is cosmic.

 

Online advertisements and blockchain

In publicizing alone, blockchain-based conventions could change how online advertisements are acquired, conveyed, estimated, and esteemed. Truth be told, it could even prompt exact information on the advertisement following front—prompting better returns generally speaking. The accompanying is what I see as the main four different ways blockchain could add to the promotion and advertising space.

Organizations are gathering more information than any time in recent memory, and are settling on critical business choices in view of it. Of the 4 Vs of Big Data (Volume, Velocity, Variety, and Veracity), we have now observed plentiful confirmation of the effect and significance of the initial three. A higher “Volume” of information has prompted more effective basic leadership in various occurrences, for example, in automatic advertising and in managing an account. Research has demonstrated how utilizing high “Speed” information —, for example, information from cell phones — has uncovered learning that has helped firms better comprehend their clients. The huge capability of high “Assortment” information — information that is unstructured as content, pictures, recordings, et cetera — to improve forecasts has been archived in various scholastic examinations. In any case, shouldn’t something be said about issues identified with the precision, unwavering quality, and straightforwardness of the information itself, which fundamentally includes the fourth V, “Veracity”? In the field of information-driven showcasing, a response to tending to this confinement lies in blockchain innovation.

As of late, a noteworthy torment point for brands and promoters has been the absence of straightforwardness and responsibility in having the capacity to discover how their advertising dollars have been spent. Advanced publicizing is mind-boggling, in light of the fact that guaranteeing that the media that was bought was really conveyed as it was planned, is not-trivial today. Advertising misrepresentation is inescapable and costs advertisers and distributors a lot of cash. Forrester reports that as much as 56% of all show advertisement dollars were lost to fake stock in 2016. Also, the cost of promotion extortion comprehensively is required to increment to $50 billion throughout the following decade. An ongoing report into the condition of automatic promoting uncovered that 79% of publicists overviewed communicated stresses over straightforwardness, with over a third in regards to the absence of permeability on outsiders as one of their key concerns. It’s the reason we are progressively hearing that real brands like P&G have cut their advertisement spending plans, in light of the fact that their media organizations neglected to give them the straightforwardness they required.

Blockchain can make information-driven showcasing more straightforward by approving and investigating each purchaser’s voyage through checked advertisement conveyance, affirming that a genuine individual saw the promotion according to the specifics of a media contract. Advertisers will ready to control how their advantages are conveyed by checking precisely where their promotions are being set, lightening advertisement extortion from mechanized bots by guaranteeing that genuine devotees and purchasers are drawing in with their advertisements, and guaranteeing legitimate advertisement commitment following that will prompt more exact computerized attribution.

 

Blockchain and advertising

In the event that buyers share a greater amount of their inclination data, brands will find out about them, which thusly will expand the importance of their messages and decline the recurrence of promoting. However, for a few customers, an obstacle to imparting data to firms is frequently an absence of trust with what firms may do with that information. Blockchain‘s natural record based straightforwardness can enable organizations to construct trust with buyers. We have seen plentiful confirmation of how customers will impart their information to firms as an end-result of better offers from the organizations they routinely belittle. Their uncovered inclination is that they are more than willing to part with information to pick up something of unmistakable esteem. This suggests brands who have earned shopper trust and who offer a pertinent, esteem trade will be given more prominent access to individual data. The approach of blockchain innovation offers the colossal potential for alleviating such buyer worries by giving customers a straightforward take a gander at how their information has been utilized by advertisers and publicists. This will probably offer ascent to business sectors for buyer information that won’t just give clients a straightforward take a gander at how their information has been utilized by promoters, however, will likewise give them more control over how their information ought to be utilized. It likewise can possibly permit more current advertisement tech merchants, for example, telecom suppliers like Verizon and AT&T, a dependable opportunity to contend with any semblance of Facebook and Amazon.

This stated, we are a still a while far from the real execution of blockchain by the promotion tech biological system. The key barrier that should be settled is the speed of exchanges. In light of its dispersed nature, where exchanges are checked by “diggers” around the globe, blockchain by and large takes between 10– 30 seconds to approve exchanges. This implies starting today, it can’t approve promotion tech exchanges (that happen in milliseconds) sufficiently quick. So advertisement tech sellers should total promotion exchanges into one square to make a solitary exchange, obviously, that diminishes straightforwardness. For the time being, brands will probably utilize blockchain as a post-crusade layer to approve and confirm exchanges, not progressively, but rather sometime later. Be that as it may, this is as yet a tremendous change over current practices.

 

Points of interest of Blockchain in publicizing and advertising:

 

Building up Trust with Ad Buys

The thing with web-based publicizing is that it’s relatively difficult to know whether details are precise. When we tally snaps to our site or adherents on Instagram, are we checking genuine clients—i.e. individuals? Or on the other hand, would we say we are tallying bots or contracted “clickers” who falsely pump up promotion details so their wholesalers can charge higher rates? In truth, it’s unfathomably difficult to tell. Research indicates bots cost organizations more than $7 billion in harm in 2016 alone. Yet, blockchain is going to change the majority of that. Since the chain is straightforward and scrambled, organizations can without much of a stretch decide whether the general population seeing their advertisements are individuals from their focused on a group of onlookers—or not—sparing millions in promotion spend every year. One organization, AdChain, utilizes its own local token to build up a confided in advertisement space where clients advantage from crusade inspecting and cryptographically secure impression following. In layman’s terms: organizations can ensure they get the publicizing they pay for.

 

Focusing on Audiences Better

Previously, promoters picked up data about clients from different unique sources—one may tell the age and sex, another their pay, and one progressively the sort of auto they drive or where they jump at the chance to eat. Be that as it may, utilizing blockchain, promoters will now be able to construct a client profile straightforwardly from the client—increasing all the data the client will partake in one swoop. This takes into account a much more noteworthy capacity to market to the clients’ needs—and spend promoting on just those clients who are well on the way to purchase your item.

 

No need of middleman

One Forrester expert evaluated that distributers evacuating go-betweens could expand their CPM from $1 to $5. Blockchain may improve. It could inevitably shake up the market so much that organizations can pay they’re focused on a group of onlookers specifically to see their promotions—avoiding the advertisement purchase process through and through. Utilizing “small-scale monetary standards,” organizations will strive for genuine crowd “consideration”— not simply engraves. What’s more, they’ll have the capacity to demonstrate they’ve understood that consideration before the money is traded. The Brave program, for example, utilizes its “Essential Attention Token” (BAT) to enable promoters to pay in view of “mental exertion” by the individual review the advertisement. That implies more quick-witted spending—and interfacing—with potential clients.

 

Enhancing Transparency

There’s in no way like burning through a huge number of dollars on a watch or tote, just to discover the item is fake. Blockchain’s computerized record framework takes into account sealed straightforwardness of each item’s turn through the production network. This means purchasers can without much of a stretch check where an item has originated from—who has taken care of it—regardless of whether it’s genuine or false, whether they are acquiring from an online closeout or a physical customer facing facade. This puts gigantic power under the control of the client—upgrading their client encounter (CX). A few organizations, for example, the Babyghost form line, have even utilized blockchain to tell a “story” about their item, including who displayed it on the runway. In that sense, blockchain accomplishes more than making trust. It constructs mark.

#Bitcoin

Bitcoin Liquid: All you need to know

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Blockstream has come up with innovative Bitcoin sidechain techniques, in order to provide scalability to the Bitcoin network by Bitcoin Liquid

Shedding light on one of the most recent efforts to scale Bitcoin.

 

Scalability has been the evergreen issue of Bitcoin network

The scalability issue concerning Bitcoin has been a very tedious problem, for which no clear solutions were seeming to be practical enough to be implemented. But one of the blockchain based companies named, Blockstream has come up with an innovative Bitcoin sidechain techniques, to provide scalability to the Bitcoin network. Below are some of the critical attributes of that Liquid Bitcoin network.

 

1. The Liquid Bitcoin network went live on 27th September 2018. The information of which, was unveiled by the Chief Strategy Officer at Blockstream, Samson Mow.

2. The San Francisco-based blockchain giant, Blockstream has predominantly been in the LimeLight of the Crypto sphere for its consistent efforts in the development of Bitcoin Core.

3. It provides for anonymous transactions which means that the sender’s and receiver’s address is hidden from the entire network. As a side chain implementation, the system also increases the transaction confirmation speed and lowest the transaction fees.

4. The CEO of Blockstream, Adam Back also made it very clear that in future, the technology would enable the users to place orders and eliminate the need of exchanges to undertake transactions. According to him, this procedure would safeguard the interests and assets of the customers.

5. The Liquid Bitcoin network is supporting the mainstream Bitcoin network, by adopting the most popular Segregated Witness concept along with the two-layer micropayments, the Lightning network.

6. The company is also looking forward to their dedicated blockchain wallet, GreenAddress. However, plans are also under process to make the Liquid Bitcoin, support by the hardware wallets like Trezor or Ledger Nano S.

7. Many prominent blockchain-based institutions had participated in their mainnet launch, and some of the notable ones included Bitfinex, OKcoin, Unocoin, Crypto Garage, etc.

8. Apart from Bitcoin Liquid, it also supports Issued Token Asset feature, where the users can virtually use any asset, to trade them as tokens. The Asset can be anything ranging from Gold, Silver, Fiat currency, other tokens, reward points, etc.

9. The Bitcoin Liquid network, as a side chain implementation, would mark a great sigh of relief to the community members, as the Bitcoin network had been played with Scalability from a very long time.

10. According to experts, it has also been calculated that the emergence of Liquid Bitcoin network would disrupt many cryptocurrencies, as it has been inherently supported by many members behind the original Bitcoin protocol.

11. Many business corporations and cryptocurrency exchanges along with the regular users would greatly be benefited, as it would enhance the liquidity of Bitcoin in the market through its 1 to 1 pegged nature with Bitcoin.

12. Even though Bitcoin Liquid network is a Federation sidechain, it is not much centralized in character as the decisions concerning future advancements would be undertaken by the community members only. However, it cannot be as decentralized as the Bitcoin network is. Various Bitcoin exchanges make sure that the Liquid Bitcoin network servers are geographically distributed.

13. Bitcoin Liquid network provides the optimum speed which is very much essential in the current Bitcoin era, to the day traders.

14. Very similar to the open source implementations, Blockstream has even initiated Bitcoin community-based project, named, Elements, through which the community members assist in the development of the Bitcoin code.

15. Any particular user can join the Elements community, to develop a robust and reliable solution for the Bitcoin blockchain network. One can also enter their dedicated Slack channel.

Nevertheless, Bitcoin scalability has been one of the most talked about issues in the cryptocurrency domain as various supporters support to keep the block size constant and work on the Lightning Network or Segwit field. On the other hand, the remaining community members choose things the other way around. However, the experts also debate about the Of Chain blockchain implementations without incorporating Segwit.

 

How would the future of Bitcoin be?

However, any particular conjecture will have its own set of future consequences which must be kept in mind before undertaking any decision. However, the future of Bitcoin might lead towards a centralized economy, if better scalability implementations are put forth by the blockchain based companies. However, on an overall basis, the Bitcoin network is consistently improving which is a good sign.

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Blockchain Uses

Ethereum, EOS and TRON: A detailed comparison from a development perspective

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Understanding the differences in the development of smart contracts at technical levels for ethereum, eos and tron smart contracts and their coding.

Understanding the differences in the development of smart contracts at technical levels.

 

The smart contract based Crypto projects are ruling currently

Many cryptocurrencies have flourished based on their respective use cases, but some of the cryptocurrencies projects have chosen similar use cases, but with a slight difference between each other. Therefore, it has become highly challenging for the investors and the usual community members to choose one among them for all the Crypto operations. When it comes to Decentralized applications and smart contracts, Ethereum, EOS, and Tron are the three names which invariably crosses by, our mind. Most of them assume that all the three projects are based on the Smart Contracts development and Decentralized Applications, but there is a thin line between them.

 

Ethereum is like a parent to Tron and EOS

The precise difference between EOS and Ethereum network is that the former one is well known for its implementation of the protocol in its own way, and is regarded to be more efficient than the Ethereum.  However, the Tron blockchain doesn’t seem to concentrate to overtake EOS or Ethereum but has its own set of use cases which the blockchain project is working upon, since its inception. The main aim of the Tron Blockchain is very different. Interestingly, soon after the announcement of EOS and Tron, their tokens were ERC20 powered, but none of them were satisfied with the blockchain protocol and launched their mainnet soon.

 

Differences in the consensus mechanism

The Tron Blockchain looks forward to a futuristic web interface by the incorporation of the blockchain technology, whereas EOS on the other hand, looks forward to trading any asset with some inherent value in an easy and efficient manner. The Ethereum Blockchain strives for the democratization of the Smart Contract and Decentralised applications. However, technically the consensus algorithm of the EOS blockchain platform revolves around 21 dedicated delegates which take part in the confirmation of blocks and when it comes to Ethereum, it is far more decentralized than EOS. Lastly, one of the largest so-called, operating system or the Tron blockchain platform, incorporates a mechanism where 21 supernodes manage the entire ecosystem, who are indirectly elected by the TRX token holders.

 

Programming languages required for the development of smart contracts

When it comes to the developmental perspectives, the EOS blockchain platform requires C++, as a programming language in order to enable the developers to develop smart contracts on this particular blockchain platform. On similar lines, when we consider Ethereum, the blockchain platform requires usage of a relative newer programming language, called Solidity. The Tron blockchain platform is predominantly developed using the Java programming language.

 

Below are some of the code snippets from the GitHub repository of the respective blockchain platforms.  

 

1. Ethereum

func CompileSolidityString(solc, source string) (map[string]*Contract, error) {
if len(source) == 0 {
return nil, errors.New(“solc: empty source string”)
}
s, err := SolidityVersion(solc)
if err != nil {
return nil, err
}
args := append(s.makeArgs(), “–“)
cmd := exec.Command(s.Path, append(args, “-“)…)
cmd.Stdin = strings.NewReader(source)
return s.run(cmd, source)
}


2. EOS

int main( int argc, char** argv ) {
  setlocale(LC_ALL, “”);
  bindtextdomain(locale_domain, locale_path);
  textdomain(locale_domain);
  context = eosio::client::http::create_http_context();
  wallet_url = default_wallet_url;

 

3. TRON

public SolidityNode(Manager dbManager, Args cfgArgs) {
   this.dbManager = dbManager;
   this.cfgArgs = cfgArgs;
   lastSolidityBlockNum = dbManager.getDynamicPropertiesStore().getLatestSolidifiedBlockNum();
   ID.set(lastSolidityBlockNum);
   databaseGrpcClient = new DatabaseGrpcClient(cfgArgs.getTrustNodeAddr());
   remoteLastSolidityBlockNum = getLastSolidityBlockNum();
 }

 

The pros and cons of utilizing C++ over the other programming languages

The programming languages of the respective blockchain projects can be recognized from the above snippets. when comes to the development and perspective Solidity is an easier programming language when compared to C++ or Java. It must be understood by the developers that C++ enables the developers with a lot more low (hardware) level privileges which may not be possible in case of Solidity. It effectively monitors or gives access for garbage collector which is not the case for Solidity. Effective memory management is one of the key characteristics that a developer must keep in mind, prior to developing smart contracts in any of the above-mentioned blockchain platforms.

 

Disclaimer

According to cryptocurrency experts, it has also been estimated that the technologies and programming language paradigms applied currently, might become obsolete within 6 months or even a year, as the blockchain advancements are undertaking at very rapid paces. Therefore, the developers must always be ready to update themselves with respect to smart contract development.

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Bitcoin

Is Nouriel Roubini afraid of Roger Ver? Roger Ver gets blocked on twitter

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Roger Ver attacked Dr. Doom on October 13 by tweeting about how if someone had "not followed" Nouriel Roubini 5 years ago, could have earned 30000%

Roger Ver attacks Dr. Doom on Twitter with reality

Nouriel Roubini aka Dr. Doom has been very actively attacking the cryptocurrency space with his articles like “The Big Blockchain Lie.”

Roger Ver attacked Dr. Doom on October 13 by tweeting about how if someone had “not followed” Nouriel Roubini 5 years ago, could have earned 30000% in profits.

 

Nouriel Roubini blocks Roger Ver on Twitter

A day after Roger Ver tweeted to Dr. Doom, he got blocked on twitter. It seems as if Roubini could not face reality and the only option he had was to block Roger Ver.

The big question is: Although Roubini is continuously spreading negativity about Bitcoin, Blockchain & Cryptocurrencies, does anyone in the real crypto space care about him?

Let us know, what you feel about Roubini and his attacks on Crypto, in the comments section below.

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